Date & duration: 2021 – 3 months
Skills: Research project – Cartography (Graph commons) – Interviews
Brief: Analysis of the digital advertising ecosystem and its main challenges. Definition of a responsible digital advertising.
Working at Good in Tech, I had the opportunity to conduct research about responsible digital advertising. As a growing subject, digital advertising encounters many challenges: privacy, advertising formats, environmental impact and algorithms, among others.
Analysis and definition of a responsible digital advertising
Based on a primary literature review and a web review, we built a cartography of the responsible digital advertising ecosystem. Following this very first step, we conducted a series of 21 interviews of the digital advertising most important players.
We then proposed a complete analysis of the digital advertising controversies as well as a definition of a responsible digital advertising and an overview of the existing recommendations about responsible digital advertising.
